KMD I

Group 10 ©

Company: KMD

Targetgroup: 14-19

Our Case: KMD is the biggest Danish based IT company. KMD primary clients is the danish municipalities.
KMD wants to investagate if an educational app or website, could help prevent the youth in Denmark, to get into a drug addtiction.
The danish health authorities  ”Sundhedsstyrelsen” belives that there is about 33.000 drug addicts in Denmark. This number was in 2006 much lower, around 27.000.
These data comes from a research project ”Sundhedsstyrelsen” conductet ( ”Narkotikasituationen i Danmark 2012”, Sundhedsstyrelsen 2013)

Studies  shows that, persons in the age of 16 – 19 are more experimental with all kinds of drugs, than persons in their twenties.
The Municipalities have the main responsibility to prevent and educate the youth about drugs, but the municipalities now wants IT solutions to educate the youth in a new way about drugs.

 

Group 10:
Pavel Valach: Natural and Cultural Heritage Management.
Kristian Møller: Natural and Cultural Heritage Management.
Alexanderu Sorea: Entrepreneurial Engineering
Hans Cabrillos Jacobsen: Industrial Design
Danni Thorup Steffensen: Interactive Digital Media
Janne Munk: Experience Design

 



Battle for Aalborg it is a strategic game. The concept is the same as the boardgame, but instead of counqering the world, you will now be fighting for control over Aalborg city and restore the peace that once was. Inorder to counqer different regions of the city, you will have to answer three questions correctly.

Storyline
Somewhere in a not so distant future... Aalborg has taken a turn for the worse. Crime and drugs have turned the city into a warzone. When the evil crimelord Burgermeister moved to town, the peacefull life as we know it, was shattered to pieces. After his defeat, everyone is fighting everyone for the control over Aalborg. Now it's your responsibility to bring peace and prosperity by defeating the rebels. The future of Aalborg is in your hands.
Week 1:
Interview with Bjarne Jensen from the SSP:

Bjarne told us about his work with Aalborg Kommune, and what he and his organisation does too reach out to young kids, that gets into a drug abuse. We also got a lot of information, on what kind of drugs that is popular for the teens, and what behaviour you would have too look out for !.

Interview on the streets:

We made some qustions, that looked into what the trends are now for the teens, when they are online. We found out that the majority of the asked teens owned their own smartphone, and they used their phones for socialmedias and gaming.

Object Theatre:

We used the Object Theatre as a bonding exercise, and it showed that we all had understood the case KMD had presented to us. It was a good exercise to plan out what we should do to the main problem of our case, and how we should do it.

Video of week 1:


Week 2

Brainstorm with our client

We talked with Eskild about, narrowing down our targetgroup, because as Bjarne from the SSP told us it's important to reach out to the kids in an early age. We also believe that it will be easier to get kids in an early age to play an educational game.

Concept development

We did a brainstorm, where we came up with 7 different concepts. next week we will start narrow that number down, so we have 3 different concept for our client.

Storyboarding

We have spent a lot of time, trying to draw our concept and see what they should look like. This has proven to be a good tool to when we are making video sketches of our different concepts. We all made our own storyboards to the concepts. We later found similarities in our different storyboard and tried to combine our different ideas.

Core Design

Core Design has been a good tool, to find out what is the most important thing in each of our different concepts, and what we will have to focus on, when making the final touches on the concepts.

Creating Video Sketches

Video Sketching is a great tool, to show how our ideas will work, when they are finished. We managed to make three video sketches over our different concepts. You can see our different Video Sketches in our Video Sketch page.

Week 3 :
Prototyping :

After we had settled on one of our concepts, it was time to start prototyping. We continued to work with our risk game, because we all agreed on, that this type of game would provide the strongest backend data for our clients.
Concept Video 1:
Story based game:
We came up with a concept for a story based game, which will test the students behavior and knowledge about drugs. Their choices will affect the story in the game, and give the creators strong backend data.



Storyline:
You just started in 9th grade.
you will be temptet by your friends to skip school, and doing all kinds of wrong things. It's up to you to decide which path you will take. If you take the bad choices too much, it will have consequences on your health, and in the worst case it can take your life. So inorder to progress and become powerfull in the game, you will have to make the right choices.

Concept Video 2:
The Risk Game:
it is a strategic game. The concept is the same as the boardgame, but instead of counqering the world, you will now be fighting for control over Aalborg city and restore the peace that once was. Inorder to counqer different regions of the city, you will have to answer three questions correctly.



Storyline
Somewhere in a not so distant future... Aalborg has taken a turn for the worse. Crime and drugs have turned the city into a warzone. When the evil crimelord Burgermeister moved to town, the peacefull life as we know it, was shattered to pieces. After his defeat, everyone is fighting everyone for the control over Aalborg. Now it's your responsibility to bring peace and prosperity by defeating the rebels. The future of Aalborg is in your hands.

Concept Video 3
The Flappy Shooter:
It's a high paced game. The game was inspired by games like space indvaders and flappy bird. There will be a new drug in every level you will have to fight against, but before entering a new level you will get a briefing about the new drug you will have to fight. Inorder to get a free buff, you will have to answer a qustion about drugs. It will also be possible to buy upgrades, from the points you earn throughout the game.



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